Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
LLS24 IELTS WRITING
TASK 2 HELP
Today the high
sales of popular consumer goods reflect the power of advertising and not the
real needs of the society in which they are sold.
To what extent do you
agree or disagree with the opinion?
Advertisement is a
great thing when it meaningfully communicates the positive and productive
aspect of a product or a service but the same advertisement becomes a caution
when it unnecessarily creates an illusion in the mind of consumer. Yes, of
course, advertisement is playing a key role in today’s world in opening the
minds of people about the new possibilities of a product or a service.
Both perspectives have
their own significance on their own. First, I will honestly express my ideas on
how advertisement is proving itself as an asset in mass media. In the world of
cut throat competition and in the presence of hundreds of products in the
market, a well-designed and properly conveyed advertisement reflects the plus
points of a product for that it is designed.
Moreover, advertisement
is great in case of consumer goods as they are useful in our routine practices
and they make us aware about the essential features of goods so that one can
take an insightful decision about buying of them.
On the contrary, one
cannot deny from the fact that sometime advertisement are far away from reality
and they successfully create an illusion and misconception. What happens is,
people are emotionally charged and pumped up to but things that they actually
do not need at all. Most of the people automatically get caught in the creative
trap of massive and repeated ad commercials. It is true, up to certain extent,
advertisements are forcing people to buy or creating a false need among
consumers and they start feeling like they must need this and without the
purchase of this their life is incomplete.
Both aspects are vital
to consider, but meaningful part is advertisement empowers the customers when
they communicate productively and meaningfully about a product or a
service.
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